And The Winner Is…
Congratulations to the recipient of the Best New Product Award at EX-TRACTS, Le Petit Prince. EX-TRACTS is a New York City trade show specializing in new discoveries in beauty and wellness and is considered the personal care industry’s show of choice for new product launches. BERJANGusa celebrated the fall 2006 launch of their new line, Le Petit Prince, at this prestigious trade show. From Sunday, August 13 through Wednesday, August 16, EX-TRACTS spotlighted over seventy new products and attracted over 5,000 buyers. However, the big winner of the week was Le Petit Prince.
Le Petit Prince is the signature fragrance for BERJANGusa’s Le Petit Prince line. The award winning spray is designed for boys and girls ages 3 to 10. The Le Petit Prince fragrance is light and fresh with a blend of tarragon, verbena, cedarwood, oak, and refreshing citrus fruit notes. The fragrance comes in a frosted glass bottle decorated with a colorful illustration of the Little Prince. After receiving the coveted award, BERJANGusa ended the exciting week by hosting a book reading of the famed novel for underprivileged children.
BERJANGusa’s new innovative collection is designed especially for children. The Le Petit Prince line is a line of children’s fragrance, hair care, and skincare products aimed at boys and girls ages 0 to 10. The sweet and playful Le Petit Prince products are based on the characters and story book of The Little Prince, written and published in 1943 by Antione de Saint-Exupery. The Le Petit Prince line was introduced in France in 1997 and consists of five vibrant brands with innovative packaging that invigorate children and adults. The Le Petit Prince book and products are sold all over the world in children’s boutiques and elegant department stores, such as Galeries Lafayette and Printemps Haussmann in Paris. The Le Petit Prince line is distributed exclusively in the United States through BERJANGusa.
BERJANGusa is the sole U.S. distributor of the Le Petit Prince line, which includes La Rose du Petit Prince, La Petit Prince B612, Dessine Moi un Mouton, and Les Triples. More information about the Le Petit Prince product line is available at www.berjangusa.com.