Saturday, April 29, 2006
The Scent Of Peace - Bond No 9
GRAPEFRUIT - the non-partisan citrus fruit
BLACK CURRANT - the berry of brotherhood
LILY OF THE VALLEY - flower of instant détente
HEDIONE – effervescence that won’t say no
MUSK, because … what is more sexy than peace?
Well take backs are hell, aren't they? Here on just the 2nd day of my self-proclaimed "no more fruity florals" crusade, along comes the newest Bond No 9 release - The Scent Of Peace. Now just how was I to resist this long awaited and anticipated fragrance? It opens with a very mouth watering and delicious sparkling grapefruit, sweetened by black current. I'm not much of a lilly of the valley fan, so I was surprised that the florals here are also sparkling and fresh and stay in their midnote range without overpowering. Only the slightest hit of cedarwood, then finally the musk base. So I'm here to proclaim The Scent Of Peace is a winner, one of the best from the line and sure to be a best seller. Additionally the bottle is stunning.
I thought you might like to read the additional information from the Bond No 9 press release:
It Takes a Neighborhood:
Introducing - The Scent of Peace. Bond No. 9, a specialist in defining the scents of New York’s neighborhoods and bottling them into eau de parfum, has now taken on the greatest neighborhood of them all. It’s the one that hovers over all of our city, the see-and-be-seen A-list place called peace--where we all want to thrive.
New York has always defined itself by its daring-do and its clear-cut goals. Yet this hodge-podge multi-ethnic, multi-visioned metropolis has also reigned as a place of tolerance and détente. It is a city built on non-aggression pacts that are cobbled together street by street, neighborhood by neighborhood. This is the way that New York thrives. Post-9/11 has defined us even more by our mutual conviction that the future of our precious city depends on world peace. Bond No. 9’s latest fragrance, The Scent of Peace, was born out of this consensus that hovers like a balm (like a dove) over our entire city.
Intended for men and women alike, The Scent of Peace (arguably the most beautifully civic-minded fragrance ever devised) starts off with sparkling, energizing grapefruit and black current notes, that soon are balanced by the sheer loveliness of lily of the valley, and by those mellowing base notes, cedarwood and musk. The flacon displays a dove in graceful flight. We see this emissary of peace soaring through our city, across the country, across the seas, bringing its message to the world.
Since Bond No. 9 seeks to assist those neighborhoods of the world that are not at peace, for the coming launch we will donate $2 for every bottle of The Scent of Peace that is purchased to UNICEF. That’s what we call Making Scents of Peace.
The Scent of Peace is available at all four Bond No. 9 stores, and is also sold countrywide at selected branches of Saks Fifth Avenue, in Harvey Nichols, UK, Paris Gallery, U.A.E, and in Lane Crawford, Hong Kong.
Launch Date: May 1st 2006
Besides being available in its 3.4 oz. artist-designed bottle and box presentation ($195), 1.7oz travel size ($120), and the matching candle ($85). The Scent of Peace may be purchased by the ounce ($45), either in a 2-ounce basic spray flacon with gilt honeycomb cap ($25), in an array of fashion colored bottles ($40) or in our unique vintage or art bottles, featured in a wide variety of designs ($60 - $200).
For further information, contact Claire Cabaron at 212-228-0842 Ext. 15 or email at email@example.com.