Coach announces their new Signature Scent. The bottle is nice I wonder how it will be? The only description is that it's a "soft floral". I'll try and get a sniff later this week. The price is $68 and Coach says it is "Perfume" - New 1.7 OZ PERFUME SPRAY. Humm makes one wonder at that price doesn't it?
Here is what they have to say about that: "There are several types of fragrances; perfume, eau de parfum and eau de toilettes. The type of fragrance depends on the concentration of scents or amount of oils used in the fragrance. Coach’s fragrance is a perfume which has the highest concentration of perfume oils, making the scent last longer."
There is also a Purse Spray at $42 and a Solid Perfume at $40
Image & Text: Coach press release