Ormonde Jayne - New Store Front

Well if you happen to be lucky enough to be in London today or tomorrow you can check out the newly remodeled Ormonde Jayne. Below you will find the press release:

DRAMATIC - VIBRANT - LUXURIOUS - DECADENT

Prepare to be dazzled. Our exquisite new store on Old Bond Street’s The Royal Arcade opens.

Old Bond Street’s exclusive perfume house, Ormonde Jayne has been given a striking new look. Luxury retail interiors specialists Caulder Moore designed the entire space within the Grade Two listed building. Antique gold shagreen wall coverings, black glass chandeliers, ivory stone floors and reflective surfaces make for a striking and decadent interior contrasting beautifully with vibrant mandarin packaging and beluga covered parfum boxes – a dramatic setting for a heady array of Ormonde Jayne perfumes.

Linda Pilkington, founder of Ormonde Jayne says, “The new store design is totally stunning. It perfectly captures the craftsmanship, authenticity and exclusive luxury status of Ormonde Jayne with a really special look that will help us differentiate, grow and develop our unique brand.”

The new design uses two key areas to differentiate the range. The Parfum range is displayed in a dramatic design on the left hand wall with the scents displayed individually on deep bevelled edge shelving in bronze smoked glass. Highly illuminated and positioned against smoked black tinted mirrors, the shelves take on a crystal effect similar to that used on the Parfum bottle lids and appear to float.

A testing table in black lacquer and glass with mandarin leather topped stools creates an immediate impact when entering the store. Small lacquer trays with testing bottles allow customers to experience each of the fragrances. Clearly visible through the windows, the area provides passing observers with a sense of the activity within the store, the personal service and bespoke nature of the brand.

The back wall is dominated by a spectacular installation made up of high-gloss black lacquer and bronze, smoked mirrored boxes in irregular shapes. Framed by a beautiful bronze shargreen fabric wall covering and highly illuminated by strong directional lighting, the random recesses and projections provide a striking background against which to display the mandarin boxes of Ormonde Jayne’s range.

The cash desk is cleverly and discreetly blended into the sculptured wall display at the rear of the store providing a refined, serviced feel to the store.

The ceiling has been blacked out and a stunning black glass chandelier on a satin cord suspended over the middle of the shop adds to the sultry atmosphere. The original spiral staircase leading up to the offices has been painted in black gloss with a black textured wool runner and a bright mandarin orange leather border drawing the eye upwards.

Natural stone tiles in long, irregular patterns complement and enhance the abstract wall design whilst providing sharp relief against the drama of the black lacquer and smoked mirror.

The new Ormonde Jayne identity runs subtly across the beautiful, listed rounded shop front window where the individual scents are displayed and their provenance explained on smoked bronze bevelled-edged glass cubes supported by transparent cables creating a graceful, floating illusion.

Press are invited to visit the new boutique and experience Ormonde Jayne’s latest intoxicating new scent Orris Noir on:

October 9th , 2006 – from 12 – 6.30pm
&
October 10th, 2006 – from 10am – 6pm

Interviews available with Ian Caulder, creative director of Caulder Moore and Linda Pilkington, creator and founder of Ormonde Jayne Perfumery

Ormonde Jayne Perfumery
12 The Royal Arcade, 28 Old Bond Street, London, W1S 4SL.
Tel: +44 207 499 1100 / Fax: +44 207 499 9911
http://www.ormondejayne.com