
Today I'm wearing Parfum de Therese. What are you wearing?
Mid: SANDALWOOD as impudently smooth as salsa jazz, AMBER in diva mode, as deep and rich as a mezzo-soprano singing Carmen.
Bottom: Normally naughtly VANILLA goes elegant and takes a trip to Avery Fisher Hall. MUSK that misbehaves when it meets vanilla and starts singing the blues.
A tourist in New York stops a stranger in the street and asks, How do I get to Carnegie Hall? --- The stranger happens to be a jazz musician, who answers, Practice, man!
Draw a dividing line down the length of the island of Manhattan, and you have the West Side and the East Side. The West Side has an unfair advantage: it’s long had a monopoly on music. This part of town has been home to Carnegie Hall, Tin Pan Alley, the Cotton Club, the Copacobana, Birdland, Lincoln Center, Studio 54, and S.O.B.’s. Mozart, Broadway musicals, and rock thrive here. Bebop and disco just about got their start here. So did meringue, salsa, and reggaeton. Arturo Toscanini, Charlie Parker, Billie Holiday, John Lennon, Sid Vicious, Tina Turner, Bruce Springsteen, Paul Simon, and Tupac have all lived or performed on Manhattan’s West Side.
So when Bond No. 9, perfumer to the City of New York, decided to pay homage to this part of town, we knew the fragrance we designed would have to have a musical flavor. Introducing Bond No. 9’s West Side, an ultra-melodious eau de parfum that finds the scent equivalent for the sounds of music in its full-bodied, mellow composition, its undulating rhythms, its harmonies, its pitch—and yes, its notes. Whether they’re high or low, dark or light, sweet or sharp—notes are what music and fragrance are both about.
As for the flacon: richly hued in red and blue, it of course displays the universal symbol of music—the curling treble clef.
We’ve asked ourselves—What’s the sound of Bond No. 9’s West Side? Are we talking The Platters’ version of Twilight Time, maybe? Lizst’s Piano Concerto No. 2. Cole Porter’s Begin the Beguine? Gershwin’s
Rhapsody in Blue? Philip Glass’s Koyaanisqatsi? That’s just our nose at work. Fragrance, like music, is open to interpretation. Everyone who sniffs it will hear—and smell—a different melody of their own.
Launch Date: November 1st 2006
Suggested Retail Prices:
Besides being available in its 3.4 oz. superstar bottle in a box presentation ($185), and 1.7 oz. travel size ($125), West Side may be purchased by the ounce ($45), either in a 2-ounce basic spray flacon with gilt honeycomb cap ($25), in an array of fashion colored bottles ($40 - $70) or in our unique vintage or art bottles, featured in a wide variety of designs ($60 - $200).
DRAMATIC - VIBRANT - LUXURIOUS - DECADENT
Prepare to be dazzled. Our exquisite new store on Old Bond Street’s The Royal Arcade opens.
Old Bond Street’s exclusive perfume house, Ormonde Jayne has been given a striking new look. Luxury retail interiors specialists Caulder Moore designed the entire space within the Grade Two listed building. Antique gold shagreen wall coverings, black glass chandeliers, ivory stone floors and reflective surfaces make for a striking and decadent interior contrasting beautifully with vibrant mandarin packaging and beluga covered parfum boxes – a dramatic setting for a heady array of Ormonde Jayne perfumes.
Linda Pilkington, founder of Ormonde Jayne says, “The new store design is totally stunning. It perfectly captures the craftsmanship, authenticity and exclusive luxury status of Ormonde Jayne with a really special look that will help us differentiate, grow and develop our unique brand.”
The new design uses two key areas to differentiate the range. The Parfum range is displayed in a dramatic design on the left hand wall with the scents displayed individually on deep bevelled edge shelving in bronze smoked glass. Highly illuminated and positioned against smoked black tinted mirrors, the shelves take on a crystal effect similar to that used on the Parfum bottle lids and appear to float.
A testing table in black lacquer and glass with mandarin leather topped stools creates an immediate impact when entering the store. Small lacquer trays with testing bottles allow customers to experience each of the fragrances. Clearly visible through the windows, the area provides passing observers with a sense of the activity within the store, the personal service and bespoke nature of the brand.
The back wall is dominated by a spectacular installation made up of high-gloss black lacquer and bronze, smoked mirrored boxes in irregular shapes. Framed by a beautiful bronze shargreen fabric wall covering and highly illuminated by strong directional lighting, the random recesses and projections provide a striking background against which to display the mandarin boxes of Ormonde Jayne’s range.
The cash desk is cleverly and discreetly blended into the sculptured wall display at the rear of the store providing a refined, serviced feel to the store.
The ceiling has been blacked out and a stunning black glass chandelier on a satin cord suspended over the middle of the shop adds to the sultry atmosphere. The original spiral staircase leading up to the offices has been painted in black gloss with a black textured wool runner and a bright mandarin orange leather border drawing the eye upwards.
Natural stone tiles in long, irregular patterns complement and enhance the abstract wall design whilst providing sharp relief against the drama of the black lacquer and smoked mirror.
The new Ormonde Jayne identity runs subtly across the beautiful, listed rounded shop front window where the individual scents are displayed and their provenance explained on smoked bronze bevelled-edged glass cubes supported by transparent cables creating a graceful, floating illusion.
Press are invited to visit the new boutique and experience Ormonde Jayne’s latest intoxicating new scent Orris Noir on:
October 9th , 2006 – from 12 – 6.30pm
&
October 10th, 2006 – from 10am – 6pm
Interviews available with Ian Caulder, creative director of Caulder Moore and Linda Pilkington, creator and founder of Ormonde Jayne Perfumery
Ormonde Jayne Perfumery
12 The Royal Arcade, 28 Old Bond Street, London, W1S 4SL.
Tel: +44 207 499 1100 / Fax: +44 207 499 9911
http://www.ormondejayne.com