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Tuesday, January 03, 2006

Velvet Rope - Apothia

According to the Apothia website, "Velvet Rope is a dry vanilla martini spiked with absolute jasmine and a twist of grapefruit."

Velvet Rope starts off with a blast of grapefruit zest. Not just sharp grapefruit, I mean a blast of grated peel. Up your nose and in your face. A bit unexpected for something with velvet in the name. A little boozy too, it smells like a drink at a swanky LA nightclub. Just a guess, but maybe juniper berries give it that cool gin feel. It smells intoxicating; sexy and fresh.

As you walk around with your arm glued to your wrist, it begins to soften into a mix of red fruit and vanilla that slowly melt into a base of musk. If you are looking for something different, this is it. This will shake up your little fruity floral world.

Created by Gary McNatton, best known as the nose behind the Gap's Grass and Earth scents. Gary worked with Ron Robinson to develop candles for Apothia at Fred Segal. First came the candle, then scent samples that flew out the door of Fred Segal's so fast, the ivy was nearly ripped off the walls. Now the scent has become the Signature scent for Apothia. Also available at Barneys.

5 comments:

Heikke said...

Vic, that sounds yummy,now I want it!!


see you
Heikke

Heikke said...

Vic, that sounds yummy, guess I want that one now!!

see you
Heikke

Madelyn E said...

Dear Victoria, /you are a source of newfounds inspiration to live life to the fullest . Yes Scent gripes us and drives us to be all that we can be. I know that an instanr whiff of a new fragrance can transform my every mood- I can achieve all things == Velvet Rope did just that for me. I succeumbed to its sharp yet amber- like inviting spell. It is different than other ambers- It is sultry and I imagine would set the stage for a sensual night of dining ina a country chateau followed by a night of seduction and pleasure. The drydown would be all the more tantalizing in the morning. It has lasting power. I heartily encdorse it and will be wearing it to inspire me dddduring the cold , gray days in January ( expecially in Long Island). Love to you and dear readers
Madelyn E

NowSmellThis said...

Can't wait to try this one, V. Is it smoky to you at all? I read on one of the blogs that it was very, very smoky.

Victoria said...

Heikke, you will have your wish soon!

Madelyne, Always nice to hear from you! I'm checking to see if I can get further notes on this one.

R, I don't get smoky at all, no. But after reading Scentzilla! blog, I sniffed the nozzle directly and it seemed to have a ciggy smell, but it doesn't appear in the scent. On me anyway.

I don't want to throw anyone too far off the track, but it has a Dinner-LIKE feel to it. Like a boozy cousin. No cumin though.